July 14, 2019

What is the effect of virtual consumption upon the human condition: it’s negotiated desires, anxieties and identities?

Erin Collins

VideoBread, 2019Dimensions variable

‘Bread’ is a sensory paradox of pleasure and disgust.

Exploring concepts of personal desire, social habits and idealist consumerism, the work aims to pervasively manipulate, contaminate and provoke. Evoking the haptic materiality of the imagined and the aesthetics of advertising, the film precariously navigates the border between purity and defilement, as the abject use of food and its bodily contamination is sanitised by the satisfying visual aesthetic and clarity of its projection. The viewer is provided with a sufficient degree of removal that permits safety and thus the allowance of sublime delight and corporeal satisfaction.