For many people in the UK vegan diet may seem boring and tasteless, and because of this they don’t even want to try it. But as we are facing climate change, going vegan is one of the best things an individual can do to help the planet. That’s why I think it’s more important than ever to promote plant based diet. Many people are not aware that being on a plant based diet doesn’t mean you will miss out on tasty food and delicious snacks. Nowadays there is a variety of vegan alternatives available in shops and I believe it is important to encourage consumers to try them out. I created the vegan chocolate packaging project to popularize the idea that there are many interesting options available to those who want to move away from traditional diet, and that as a vegan you can still enjoy a tasty snack every now and then. I wanted my project to especially appeal to young adults, and created wrappers with bold designs imitating traditional printing techniques. I decided to go with unusual flavors for each chocolate to make it more interesting and bring consumer’s attentions to how varied vegan options can be.