My photograph is a portrait of a locally renowned Sound Engineer/Music Producer titled, ‘Is he a Sound Guy!?’. It explores society’s social status labels and questioning of people’s personality types based solely on an image. This also plays on the fact that he is a Sound Engineer for a living alongside a locally used term of phrase. It is important to allow people the time to reflect on how they personally perceive a new face. The overall judgement, do they look Sound or Sinister? He is most definitely a ‘Sound Guy’ however, on every level.